Like in any industry, the design of your eCommerce site plays a crucial role and it’s the first step in building a successful sales process and high conversions. The best Shopify themes help you create a store that doesn’t just look nice, but is also effective in helping you convert more visitors into customers and meet your business goals.

we’ve collected 15+ best Shopify themes to help you find the perfect option for your store without spending hours browsing. Take a look at the list below where we cover the best-selling themes with incredible online reviews.

1. Optimal

Optimal is a Complete Solution for your online store.

With a package that lets you customize everything from the navigation, site content, images, products or collections, it comes with 13+ eye-catching layouts for your homepage to choose from. You’ll find various options for stores selling electronics, fashion & apparel, furniture, drinks, books, kids and many more…

In addition to creative homepage demos, the theme includes sections for the inner pages of your online stores, category pages, product displays and a beautifully designed CMS pages like about us, contact us, lookbook, photo gallery. When setting up your website, Optimal also gives you the option of customizing every single feature of your site in a quick and straightforward way. Theme customize options are very easy and user friendly.

Price: $79

Key Features:

  • Slideshow Banners
  • Numerous Dynamic filters
  • Drag and drop sections in all pages
  • AJAX search, filter & load more button
  • Dynamic product tabs
  • Product quick view
  • Instagram shop
  • Catalog mode
  • Look book & portfolio
  • Preorders

Optimal is a theme that combines a varied selection of demo, pre-built content with the freedom of custom design in order to help you make the most of your store. Check Recent Shopify Stores using Optimal theme

2. Icon

If your business has a lot of visuals that it needs to emphasize, Icon will help you to leave your mark. You can use its slideshow feature to display multiple products. It’s also optimized for bigger images meaning that you’ll always be able to use high-resolution imagery. Customers can also view the details of a specific product in a pop-up without having to leave the current page. Users just respond so much better to visuals and when shopping online, they only have the image to rely on. So, using a theme like Icon that emphasizes the importance of product images can really help you to increase your sales.

Price: $240

Key Features:

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

3. Universe

Universe is a multi-purpose Shopify theme that comes in three store variations and is suitable for almost any type of eCommerce store. It is fully customizable and lightweight, yet its features show a flexible solution for versatile stores, that make it a suitable theme for both smaller and larger stores. With a large number of sections that can be customized, you have the option of effortlessly editing layouts and designing the page to your liking.

Like any successful theme, mobile responsiveness plays a large role in the success of an eCommerce store. Universe is completely mobile-friendly and comes with any browser compatibility and will work flawlessly on any device. Moreover, the theme creators focused on fast load times, a crucial capability in order to maximize your conversion and ensure your site visitors don’t click away.

Price: $180

Key Features

  • Powerful mega menu
  • Interactive product carousels
  • Google Maps integration
  • YouTube integration
  • Product image zoom
  • Related products
  • Slide-out shopping cart display
  • Social media integration
  • Quick Add to Cart button
  • Slide-out cart
  • ‘Coming soon’ template
  • GDPR compliant Cookie Bar

4. Avone

Avone is a powerful theme package with amazing UI and UX experience. With a good mix of beautiful design and product features specific for eCommerce stores in a multitude of industries, the theme demos cover furniture, gadgets, sports equipment and more.

The newly released version OS 2.0 has been updated with an even more intuitive user experience. There are now various pre-built section combinations to choose from. With over 28 niche demos and layouts, you can fully customize it to your liking in order to make your Shopify store shine on market. It is as easy as importing your preferred design and start uploading your products. Check Recent Shopify Stores using Optimal theme

Price: $79

Key Features

  • Smart responsive design
  • High page speed score
  • Visual page builder
  • Dynamic and tag based filter options
  • 7+ product page layout styles
  • Grouped product images
  • Upsell feature for more sales
  • Resizable product catalogs
  • Sales countdown timer
  • Ajax cart update
  • RTL supportive

5. Outstock

While Outstock isn’t aimed at a niche market making it fit for all kinds of brands, it does offer unique features that set it apart from other themes. One such feature is its Look Book feature. With this feature, you can demonstrate how your product can be used. This is great for boosting customer engagement which ultimately translates to more sales.

It offers clean, minimalistic design to ensure aesthetically pleasing web design. Whether you’re new to Shopify or more versed with the platform already, it’s simple to use and feature-rich.

Price: $59

Key Features

  • Well Documented
  • Amazing Slider built-in
  • Unlimited Color Options
  • Easy customizer section
  • 100% fully Responsive with Bootstrap 3
  • HTML5 & CSS3 & Sass CSS
  • Font awesome icons integrated
  • Elegan Font icon integrated
  • Advanced Typography Options
  • Google Web Fonts Integration

6. Ella

Ella is the bestselling theme on Envato Market. With over 18k downloads and a clear 5-star rating, it is obvious why this theme is one of the most loved Shopify themes available today.

It’s a versatile, all-in-one template for eCommerce stores, with multiple layouts and styles that allow flexibility in creating different structures, and will satisfy the pickiest of consumers. Moreover, should you need them, Ella comes with various Child themes that can easily be used as well. It is also a well-designed and eye-catching theme, with over 15 Homepage layouts and 9 product pages that are all mobile optimized.

Price: $89

Key Features:

  • Instagram Shop integration
  • Collection pages
  • Product filters & search app
  • Smart search and product suggestions
  • Store demos
  • Responsive design
  • Integrated Google Fonts
  • Bootstrap 3.x
  • Html5 + CSS 3
  • MegaMenu
  • Ajax Layered Navigation
  • Drop-down shopping cart
  • Newsletter integration

7. Helas

The Helas theme loads fast and offers flexibility for both you and your customers. The theme is fully responsive and retina-ready.

Price: $89

Key Features

  • Advanced Typography Options
  • Unlimited Color Options
  • Customizable product detail page layouts

8. Doni

If you want to set up an online fashion store, Doni’s minimalistic and modern design is a great choice. It offers powerful customizability and infinite color combos and Google fonts, and multiple column styles. Other fantastic features include: automatic price change, multi-currency, a back-to-top button, and customer reviews.

Price: $89

Key Features

  • Powerful Customize
  • Automatic Price Change
  • Flexible Built-in Mega Menu
  • Advanced Layered Navigation
  • Unlimited Google Fonts
  • Site Identity
  • Header & Footer Style Options
  • Amazing Slider built-in
  • Unlimited colours

9. Roxxe

Roxxe is an all-purpose responsive Shopify theme that works well with eCommerce stores in various industries – whether a classical fashion store or operating in a niche, you will find the theme’s features are easily adaptable to any vertical.

The quick announcement bar application allows you to display your latest offer on any page of your website, while you also have the option to create daily deals for any product with a countdown timer using the Ultimate Sales Boost app.

Price: $59

Key Features

  • Full-width slider and multiple colorful banners.
  • Featured Products section.
  • Built-in Blog with informative posts.
  • Testimonials section.
  • Collection Lists.
  • Image Gallery.
  • Diverse filter system.

10. Flex

As the name suggests, this theme is all about flexibility and will offer you more control when it comes to designing your store. It’s highly customizable, empowering you to design virtually any kind of e-commerce store. It boasts 12 pre-made layouts, various product page layouts and infinite options for editing fonts and colors. Some of its other best features include: a variety of different header and footer styles, drop-down mega-menus, and add-to-cart animation. With Flex, it’s easy to flex your design muscles.

Price: $485

Key Features

  • Slideshow Classic
  • Collection List Section
  • Slideshow with Text Section
  • Testimonials Section
  • Flex Guide: Gallery Section
  • Collection Page Sidebar
  • Product Variant Options
  • Flex Product Page Templates

11. Split

Split is a visual theme fit for brands with a focus on product design. It is optimized for large images, which will let you showcase high-resolution product imagery throughout your store easily. It comes with 3 styles included, which makes it easy for you to customize one according to your brand style – from a minimalistic view to a colorful and vibrant style.

Price: $180

Key Features:

  • Optimized for large images
  • Two menu options
  • Promo banners
  • Vertical slideshows
  • Customer testimonials
  • Product page gallery
  • Customizable content sections
  • Responsive
  • Search engine optimization
  • Drop-down navigation support
  • Built-in styles and color palettes

12. Minimart

Looking to create the best minimal online shop? Minimart is a great Shopify minimal theme. The minimalist store template features 40+ homepages for furniture and interior design minimal online shops. Check them out here.

You’ll also get many product layout options, Ajax cart pop up and more cool features. Clean Shopify themes like this are a great bet!

Price: $56

Key Features

  • Simple design
  • Great color combinations
  • Story-focused product pages
  • Custom contact form
  • Sidebar filter
  • Look book mode available
  • Crew showcase
  • Integrated social media
  • Fully-responsive framework

13. Fastor

Similarly to Ella, Fastor is another multifunctional Shopify theme. It boasts close to 100 pre-made demos and a wide range of functional features and extensions. It’s very customizable and, as the name suggests, you can set up your shop in no time at all (and if you do get stuck, there are many tutorials and videos available).

Price: $56

Key Features:

  • Shopify Compability
  • LTR & RTL Languages
  • Built based on Bootstrap 3
  • Compressor Code
  • Additional skins included
  • Video Tutorial
  • SEO Optimized

14. Flone

Flone is an innovative, Shopify theme that provides 14 unique homepage designs, dropshipping features, and a drag and drop builder. This theme is packed with amazing features and an impressive design that will help your sales go up.

Price: $48

Key Features:

  • Quick Install
  • Shopify Builder
  • Theme Colors
  • Box Style
  • Newsletter Popup
  • Notification Bar
  • Ajax Popup Cart
  • Ajax Wishlist
  • QuickView

15. Belle

Belle is a flexible and versatile Shopify theme suitable for various eCommerce stores. It comes with 11 pre-built store templates (with demo content included), that are not only highly-rated, but also have a beautiful full-width design and stylish product grids.

This theme allows you to easily create product variants as well as the option of displaying real-time sales details as a non-intrusive popup at the bottom of the screen, to let your customers know that someone has just bought a product. This is a common feature lately in Shopify theme, as it creates a sense of urgency for your customers and trust, when they see someone else has bought an item they were just looking at.

Price: $79

Key Features:

  • 1000+ Live Customization Options
  • Powerful Admin Panel
  • Powerful Admin Panel
  • Size Chart by product type, brand or different to each products
  • Custom headers
  • Minimalist Design
  • Live autocomplete product search bar
  • Newsletter popup

Those are the best Shopify themes – what’s your favorite?

That wraps up our thoughts on some of the best Shopify themes to create a great-looking, conversion-friendly Shopify store that will Hoover in sales.

With customer expectations growing and demands for a seamless shopping experience is now a given, DTC brands must use every opportunity to build a relationship with their clients, based on trust and flawless customer experience. If you’re curious how we are able to give stores a significant competitive advantage, send us a note to schedule a demo or sign up for our FREE 14-day trial.

Published by

Olivia Smith

Olivia Smith is a professional freelance writer with vast writing experience. As a technology enthusiast, she has made major contributions on technology-related topics throughout history into the post-digital age to this date.

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