Content, being the heart of digital marketing, is proven to be one of the best ways to drive traffic, increase brand recognition and earn a competitive edge. And when the e-commerce content is concerned, it gives extra marks to brand image and surges its traffic bringing substantial sales eventually.
We’ve seen that many e-commerce brands are working hard and producing maximum content to engage with their audience, but as they say, “too much of anything makes you puke” the customers nowadays don’t favor this strategy and return less to e-commerce stores that have long as well as same kind of content which doesn’t offer value or make them stand out of their competition.
Creating content might seem a lot of hard work, but in actual fact, you just have to be tactful; if you are maintaining and handling the blog of your e-commerce site carefully, it’s definitely worth all the time.
Your blog allows your viewers to pick up more of your brand and services and builds trust between both parties resulting in generous sales ultimately.
If you have an e-commerce website and you are gawking around for ideas to produce engaging yet exceptional content that can offer value to your customers and bring them back to your site, we got you covered.
Here are eight excellent content writing ideas that can help you create creative, informative and relevant content that can eventually improve your search engine rankings, nurture leads, build robust recognition and drive tremendous sales.
1. Add Product Guide
There is no manner best than dedicating your blog post entirely to a particular product within your catalog when your fundamental matter is selling a good.
Many pay less importance to product-focused articles because they think it’s a too direct way to market your product, but if truth be told, it is one of the most effective and precise ways to bring your target audience to your blog and take them through the sales funnel.
You can also put in the product guide into your article to instruct your audience on using your product and points they should focus more on. This guide can be in the form of a textual tutorial or a pictorial lesson but should include all and in-depth steps.
2. User-Generated Content
User-generated content is another excellent way towards the e-commerce content puzzle. This tool includes substances generated by your customers for your product that you can add to your blog posts to increase website traffic.
User-generated content typically consists of photos, videos, GIFs, reviews, feedbacks and testimonials that can instill trust in your customers and encourage them to buy your product.
User-generated substances make your content authentic and convincing that can be beneficial for your customers during their purchasing evaluations as more than 45% of the customers’ leverage UGC for their buying conclusions.
3. Press Coverage If You Have
Press has a voice, a broader voice that is considered and paid attention to. You might have seen press releases being attached to a product-focused article, but have you ever thought why?
Brands utilize these press coverages to earn money and monetize the reportage in the best way possible. This tactic is not used by every brand but definitely by proficient brands.
Press coverage in your articles are appealing, easy-to-read, and a kind rest from typical informative articles that have started to become dull and unexciting.
4. Influencer Content
Collaborations with influencers are providing exciting value to both e-commerce businesses and customers. Influencer content with a twist is the best way to showcase your product in operation.
The influencers who are admired by a large number of followers can promote your e-commerce business to its maximum. According to a few coursework writing services, 92% of the customers’ trust influencer content more than celebrity content or traditional advertising and more than 50% of them make their purchasing decisions based on influencer recommendations.
By seeking the help of these new screen idols, you can write their motos and slogans that are relevant to your brand and helpful for your e-commerce business. To drive more traffic, you can also ask these influencers to attach a link to your website on their social media stories.
5. Answer FAQs
Your customers often ask some questions regarding your industry, product or services; jot them all down. Look what questions are commonly asked by almost all your customers and ponder them.
Advantage these questions and answer them in the starting paragraph of your blog post. These questions are what your audience wants to read in your post or what are they looking for.
The blog posts that answer such questions solve the customers’ problems before they even ask and improve your search engine rankings that are essential to boost your sales.
6. When Universal, Avoid Talking About Natives
If you are providing services worldwide, avoid talking about the locals. This is one of the biggest turn-offs of content marketing today.
Many e-commerce websites that provide solutions for their audience around the world focus their content substance more on natives and communities; try to avoid that.
Every matter that you add to your content should resonate with your overall target audience. If your prospect customers find the substance unrelated or extraneous to them, they won’t stand on your ground; instead, they might go to your competitor, who is targeting all his prospect audience and generating content relevant to all.
7. Add Industry Facts And Figures
Apart from your product or services, it is crucial to talk about the fraternity you belong to. Don’t just horde your content talking about your services; instead, bear in mind to add facts and figures about the industry you fit in.
Deliver a steady spill of industry-related content and spill the beans about the network and clan you are associated with. This practice will increase your brand credibility, and more customers will come to you.
The best way to write about your industry is by writing about the current news and events. Keep an eye on what are the recent updates about your fraternity and add them to your content. You can also write a separate blog post on any of the special events.
8. Don’t Forget To Do Keyword Research
Last but not least, don’t forget to do keyword research for e-commerce website content. Write whatever is needed to add value but do proper keyword research first.
Extract out the terms that your prospect audience uses and for which you’ll be found on and then amalgamate them throughout the content.
Keyword research takes time, so invest wisely and pick out the high conversion ones. These keywords will help you rank for the correct search terms and bring substantial traffic to your e-commerce store.