Running a successful Shopify store means more than just having a great product—it’s about reaching the right customers at the right time with the right message. In today’s fast-paced eCommerce world, having a Shopify store isn’t enough. To grow your business and stand out from the competition, you need smart, automated marketing that connects with your customers at every step of their journey.
One of the most powerful tool that can do this job is to use SMS and email marketing together. That is exactly what the Omnisend Shopify app helps with – email and SMS marketing. Ominisend offers a wide range of features and functionalities that are essential for managing and scaling a Shopify business.
In this article, we will thoroughly explore Ominisend and what it has to offer.
What is Omnisend?
Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people, without needing a marketing team or a huge budget. It integrates seamlessly with Shopify, allowing you to create powerful, personalized campaigns that drive conversions and build customer loyalty.
There are many other marketing platforms that can do the same sort of thing but none of them match up to Omnisend when it comes to eCommerce. Whether you run a small online store or a large enterprise, Omnisend can help you to connect with your audience on a personal level, sending the right message to the right person, at the perfect time and through their preferred channel.
Key Benefits of Using Omnisend for Shopify:
Easy Integration
With just a few clicks, you can connect your Shopify store to Omnisend. The setup is fast, and you’ll have access to all your customer data immediately—no coding required.
Omnisend works seamlessly with both free and premium Shopify themes.
Email & SMS in One Platform
Unlike many other tools, Omnisend lets you manage both email and SMS campaigns from a single dashboard. This unified approach improves consistency and saves time while boosting your reach.
Pre-Built Automation Workflows
Save time with pre-built automations that engage and sell. Omnisend comes loaded with ready-to-use automation workflows that cover key touch points like:
- Welcome emails
- Abandoned cart recovery
- Post-purchase follow-ups
- Birthday and special offer campaigns
These workflows are designed to increase engagement and recover lost sales—automatically.
Drag-and-Drop Campaign Builder
Easily create eye-catching emails and SMS messages without any coding. It lets you easily drag necessary components from the navigation panel into your email template. These can be essential components, such as product blocks, discount codes, dynamic content pulled directly from your store and product recommendations.
Advanced Segmentation & Personalization
Target the right customers with the right message at the right time. Segment audiences based on:
- Purchase behavior
- Browsing activity
- Email engagement
- Location and more
The more precisely you segment your audience, the better your chances of delivering messages that truly resonate. For instance, you could target customers who frequently view a specific product but haven’t made a purchase—then nudge them with a special offer like a discount or free shipping. That small incentive might be all it takes to convert them.
Analytics That Drive Results
Omnisend offers dedicated reporting dashboards. Get real-time insights into what’s working. It highlights key performance metrics (KPIs), trends, and top-performing activities in a single dashboard. This eliminates the need to jump between reports, saving you time and effort. You can also compare results across different time periods to spot trends and understand what’s working.
24/7 Support — Even for Free Users
Need help? Omnisend offers 24/7 live chat and email support, even on the free plan. Whether you’re just getting started or optimizing your 100th campaign, help is always available.
Real Results from Real Shopify Stores
Many Shopify merchants using Omnisend have reported:
- 2-3x higher conversion rates from automated workflows compared to manual campaigns
- Over 20% of total revenue driven by email and SMS automations
- Reduced cart abandonment by up to 30%
Why Shopify Merchants Love Omnisend
- Easy setup with Shopify integration in just a few clicks
- All-in-one marketing — no need for multiple tools
- Free plan available with generous limits
- Scales with you, whether you’re doing 10 or 10,000 orders a month
How to Get Started
- Install Omnisend from the Shopify App Store
- Sync your store data (customers, products, orders)
- Set up your first automation—like a welcome email series or cart recovery
- Launch a campaign and watch your engagement and sales grow
Conclusion
If you’re serious about growing your Shopify store, it’s time to move beyond basic email marketing. With Omnisend’s robust features, powerful automations, and seamless Shopify integration, you’ll have everything you need to boost engagement, increase repeat purchases, and scale your store
👉 Ready to get started? Install Omnisend on your Shopify store today and unlock the full potential of your email & SMS marketing.