How to improve your shopify SEO(Ultimate guide) Velislava Georgieva August 12, 2023

How to improve your shopify SEO(Ultimate guide)

Shopify is one of the most sought-after e-commerce and shopping CMS (content management systems). It’s easy to manage and even has built-in Shopify SEO features. Even though Shopify makes certain things easy, optimizing your online store requires some effort. You can increase traffic and sales by following Shopify SEO best practices.

So we’ve set up a few pragmatic tips to assist you with dominating the SEO of your Shopify store. Let’s get started!

Understanding Shopify SEO Basics

Global e-commerce sales growth will continue, with an expected share of 23% of all retail sales by 2025. So if you’re planning on selling on Shopify, that’s good news!

How to reach your target audience? The solution is to use SEO strategies to your advantage!


Search Engine Optimization (SEO) aims to make search engines recognize your site as a useful resource. It generally comes down to creating a positive user experience and writing meaningful content.


Consistent efforts are paramount for SEO, and Shopify SEO is no exception. That’s the way to yield significant results over time. However, you need to be aware of all the important elements of a successful strategy, i.e., what to focus on. Read on to learn more:


Meta titles, descriptions, and URLs must be properly configured. Both visitors and search engines can understand your content through meta titles. Users still value meta descriptions, even if they are not an SEO factor anymore.

The Shopify URL displays the location of a resource on the internet. URLs must be clear and concise, avoiding special symbols, dates, and numbers.


Thorough keyword research is a significant component of Shopify SEO. Once you choose your focus keyword, strategically place it alongside secondary keywords. They should appear at all main points of your page, combined in a natural and logical way. Including the appropriate keywords can assist you in getting found by your ideal customer group, thus converting leads.


Good hierarchy and logic during the organization and distribution of relevant categories and subcategories are critical to the correct configuration of a website. Having an easy-to-navigate store will reduce the bounce rate and improve customer satisfaction and loyalty.


Since more people tend to purchase products online, your store must be adapted to mobile devices. Users should be able to visit it from any device without access or usability problems. Otherwise, they will leave, and you’ll lose a customer.

Mobile Shopify SEO requires careful planning, optimizing navigation structure, minimizing text, and keeping call-to-action buttons and the main navigation bar visible. This will improve the user experience and eventually increase sales.

Conducting Keyword Research For Shopify

Keyword research is essential as it helps to discover search terms that are often used by potential users. E-commerce keyword research is not the same as regular keyword research. Most websites deal with informatiоnal keywords. Commercial keywords that indicate purchase intent are most important for e-commerce sites.


Once you’ve considered the search intent and found your target keywords, it’s time to move on to the next step: adding long-tail keyword variations.

Often people focus on short, common keywords because they are easier to identify and explore. But you’re more likely to rank for long-tail keywords and get more clicks as well.

So, how can you find long-term options for your keyword?

Rely on Google keyword research tool. To gather ideas, you can also look at the related searches at the bottom of the Google search results.


Find your main competitors by searching for similar products and services on Google or social media platforms. Then use a keyword research tool to find out their target keywords and how they perform on them. Lastly, compare their keyword strategy with yours and look for gaps or opportunities to improve your own.

On-Page Optimization For Shopify

On-page optimization for Shopify enhances brand visibility, overall ranking, and Experience-Expertise-Authority-Trust (E-E-A-T), which leads to conversions. Among the tasks involved are improving titles, meta descriptions, and URLs for Shopify store pages, such as Home, Collections, and Products.


Product titles should be short (no longer than 70 characters), ensuring search engines can truncate them. To help customers find your products, include relevant keywords. Make the title descriptive, including the product’s features. Use proper grammar and punctuation to highlight your professionalism and reliability.


Shopify meta descriptions are concise text displayed in search engine results for webpages, product and collection pages, and blog posts. Optimizing these descriptions using clear, straightforward language improves click-through rates and provides valuable content information for users.

In the meta description, you have the opportunity to entice the user to click on your link. So it has to be fascinating and attention-grabbing. Use ChatGPT as your creative assistant; it can give you lots of great suggestions in a matter of seconds. Be careful, however, not to make the meta description overly promotional or stuffed with keywords. No one likes spammy content.


Both search engines and visitors benefit from SEO-friendly URLs because they are descriptive, readable, brief, and consistent. To achieve this, group related URLs together in directories and subdirectories. Reduce the number of directories per URL as much as possible.

Use hyphens to separate words and add one or two critical keywords to hint to both visitors and search engines what your page is about. As well, remove dates from URLs and avoid stopwords, which are grammar words with negligible meaning.

Shopify Site Structure And Navigation

Utilize Shopify’s product page template to simplify your online shop’s structure, including Shopify sub-collections. Create readable content using clear, user-friendly fonts.

Creating an Intuitive Site Structure

Clearly defined categories and pages make it easy for customers to find what they’re looking for. Start by identifying the main categories that accurately represent your products or services and creating subcategories as necessary.

Pay attention to your breadcrumb navigation, as this helps users track their location on your website. Additionally, breadcrumb navigation boosts your SEO by including relevant keywords in breadcrumbs, improving the visibility and ranking of individual pages.


Internal links help crawlers identify available pages and prioritize important ones, ensuring the site’s visibility and relevance.

Optimizing internal linking for Shopify stores offers numerous advantages, including passing ranking power between pages and encouraging users to engage more with the store.

Ensure your content is accurately represented in the main navigation links. Use alternate names or synonyms, and place secondary navigation menus in footers.

Links to other relevant products and collections can appear in product and collection descriptions. The inclusion of internal links within blog articles allows readers to easily learn more about your products.

Mobile-Friendly Shopify Store

Mobile shopping is extremely popular nowadays, and this trend is here to stay. By 2025, the number of mobile users worldwide will reach 7.5 billion, according to some forecasts.


Shopping by phone comes with lots of benefits. It’s fast, it’s convenient, and it can be done on the go. With digitality permeating almost every aspect of our lives, retailers should not underestimate the importance of mobile SEO.


Making your Shopify store mobile-friendly begins with choosing a responsive theme. It has to be clutter-free, with clear navigation and fast loading times on mobile devices.

However, there are additional steps to take in order to manually optimize your Shopify store for mobile:

  • Set a proper distance between tap targets based on their dimensions.
  • Limit the number of menu levels and sort pages by importance
  • Make menus invisible by hiding them under a toggle menu button.
  • Reduce text on product pages to only essential information like the product name, price, and CTA button, using large fonts like Arial.
  • Remove overlay text from images for a better mobile user experience.
  • Compress images without compromising quality with the free Shopify image resizer.

Shopify Store Speed And Performance

Page speed is crucial because it prevents potential customers from leaving your online store. A slow website can lead to lost sales and a high bounce rate, which negatively impacts rankings.


Google prioritizes relevance and appropriateness in its search results, making page speed an essential factor in its ranking algorithms. A slow page load time can lead to a less desirable user experience, resulting in higher bounce rates. In general, optimizing page speed leads to better rankings, happier users, and increased conversions.


Shopify sites are generally faster than other solutions, making them ideal for store owners. To optimize your Shopify store speed, implement browser caching to store internal resources locally within users’ browsers. So, the next time the user accesses your site, loading will be faster.

Go for a minimalist theme like Vogal Multipurpose. It’s easy to use and set up, fully customizable and provides lighting site speed.

Bet on lazy loading and static images. Limit the use of Shopify apps and third-party JavaScript. In addition, it’s a good idea to run your website through Google PageSpeed Insights.

Leveraging Content Marketing For Shopify SEO

Valuable and well-written content is crucial for improving Shopify SEO. In that way, you will provide users with better information, rank better, and perform better overall.


Writing headlines and product descriptions requires understanding your target audience’s pain points. Make your headline catchy and descriptive, highlighting what makes your product unique. Your content should be clear and easy to understand, so refrain from using industry jargon.

Make your product description scalable and fast, allowing buyers to find what they’re seeking without searching for more information. Avoid using cliche terms like “best product” or “unique,” but use proof that speaks volumes to potential buyers. For example, if your product is certified by an industry standard, include it in your description.


Starting a blog on Shopify is an effective way to provide value to customers and increase traffic to your website. By creating engaging content, you can keep customers informed about new products and promotions and even add products to your posts.

By explaining complex concepts or showcasing market trends, you build trust with customers. What’s more, it’s a well-known fact that Google “likes” educational content better than commercial content. As a result, your organic traffic will improve, ultimately driving sales and conversions.

Additionally, blog posts promote your store by reaching a broader audience. Build an engaged community by interacting with readers and responding to comments.

With Shopify blogs, you can share store news, such as new products, upcoming sales, etc. This keeps customers informed about your offerings.

If you want to increase the exposure of your blog, it’s worth promoting it through email. DMARC quarantine is a useful method to ensure that your emails are delivered to your recipients’ inboxes.

Utilizing Social Media For SEO Benefits

In brief, utilizing social media can further enhance your Shopify store’s visibility, engagement, and overall SEO performance.


Select the social networks that will benefit your online business and focus on them.

Facebook is the dominant source of traffic and sales among social media platforms. Also, integrate Twitter, Pinterest, LinkedIn, and YouTube into your Shopify store. Twitter offers real-time updates, while Pinterest creates inspiration boards. LinkedIn connects you to professionals, while YouTube is the right place for product demonstrations and brand storytelling. The integration process is straightforward, with several simple steps to follow.

Another way to leverage social media for SEO purposes is through using the social selling tools available at the Shopify App Store. For example, you can bring your online shop to TikTok via TikShop or Tikfeed.


Once you’ve done the technical part, it’s time to create compelling social media profiles for your Shopify store. Check out what you should do:

  1. Make sure all profiles maintain the same branding.
  2. Provide a short but informative bio that conveys the USP of your business.
  3. Post engaging content alongside captivating visuals, such as high-quality photos and infographics.
  4. Promote your Shopify store by including a CTA in your profile bio or caption.
  5. Make a consistent posting schedule to build brand loyalty and stay visible to your audience.
  6. Utilize the free customer communication tool Shopify Inbox. It enables live chats with customers on social media, helping you to close sales and provide quality customer support.

Monitoring And Analyzing Shopify SEO Performance

Take action to improve Shopify SEO by monitoring and analyzing its performance.


For your Shopify store, adding Google Analytics is the first step to creating a data-driven strategy.

With Google Analytics, you can monitor traffic sources, demographics, and customer preferences in greater detail. That makes it invaluable for creating personalized experiences.

Moreover, Google Analytics integrates with other Google products like Google Adwords and Search Console.


Businesses can use Google Search Console to measure website traffic and keyword performance as well as receive messages from Google. A Google Search Console Shopify integration only examines web search traffic, not direct or referral traffic. The data gained helps businesses discover new ranking opportunities, boost performance, and learn how people access their websites.

Google Search Console has various features for traffic analysis. Some of the significant ones are:

  • Performance Report: It measures clicks, impressions, click-through rates, and average keyword rankings.
  • Manual Actions Report: It notifies users of penalties from human reviewers.
  • Mobile Usability Report: It provides an overview of potential issues and mobile friendliness.


Shopify is a great platform for people who want to move their businesses online. It is intuitive, easy to build, and provides many opportunities to attract traffic and generate revenue. However, even the best Shopify store cannot succeed on its own. For Shopify SEO to work effectively and attract loyal customers, you will have to put in some effort.

By combining Shopify’s built-in features with these tips, you can create a Shopify SEO strategy that stands out from the crowd. Applying these techniques will increase the visibility of your store, convert leads, and increase sales for overall e-commerce success.