Swipe, Shop, Succeed: Shopify Mobile Optimization Ultimate Guide Velislava Georgieva March 21, 2024

Swipe, Shop, Succeed: Shopify Mobile Optimization Ultimate Guide

It’s 2024. There are around 7.07 billion smartphones in the world; almost as much as the entire global population. Compare this to the 2 billion desktop computers worldwide and you get a clear picture: mobile is big, especially for online shopping.

If you are a Shopify store owner taking advantage of e-commerce sales, you’re likely keen to ride the $543 billion wave of sales that are expected during this year alone. However, with Google’s prioritization of mobile-friendly-first stores, you need to stay ahead of the curve with mobile optimization for your Shopify store.

If you want to know exactly how to do this, keep reading below.

Importance of Shopify Mobile Optimization

First things first: why optimize your Shopify store for mobile at all? Isn’t having a desktop version of your store enough? The answer, unfortunately, is no.

Mobile-first is not only Google’s approach to search and online shopping. It’s also driven by consumers worldwide, looking for an easy and convenient way to shop online through their smartphones.

Here are a few good reasons to consider optimizing your store for an improved mobile experience:

  • Improved SEO rankings: Help your customers find you easier and faster through improved positioning on search engine results pages (SERPs). What’s more, when Google crawls and indexes pages, mobile is a priority for this search engine. And greater rankings mean more traffic. Therefore, more leads and chances to sell.
  • Increased conversion rate: A mobile-friendly store means consumers are more likely to purchase from it. This means a leg-up for your conversion rate through more sales. It also means lowering your bounce rate.
  • Enhanced customer experience: Believe it or not, most website visits come from mobile devices, and this trend is only set to continue. By catering to your customers with their convenience in mind, you’ll boost their customer experience and have the chance to outperform your competitors.

Features of a Mobile-Optimized Shopify Store

Curious about some of the features that a Shopify store that’s optimized for mobile has? Here’s a quick breakdown:

  • Pages load speed: quickly
  • Navigation: comfortable and intuitive, requiring minimum effort
  • Input forms: straightforward and adapted, to speed up the checkout process
  • Content: good fonts and font sizes, excellent readability
  • Desktop version: switching from mobile to desktop should be possible

How to Optimize a Shopify Store for Mobile

And now, it’s time to get down to the details. Think of it as your Shopify store’s software audit. Here’s how to optimize your Shopify store for mobile.

Simplify navigation

Sticky navigation makes it easy for your customers to access different pages on your store. And paying attention to your navigation bar is crucial. Make sure that it is easily accessible from any page on your store.

Minimize text on product pages

If you must have text on your product pages, keep it minimalistic. Font sizes should be between 14 and 16 pixels. Make text skimmable by using bullet points or numbering. Avoid lengthy text-heavy paragraphs. You can use AI content writers to help you create product snippets that highlight the main features and benefits of your offer. If you do need to add a lot of text, think about using accordions to break it up or toggle them with a hamburger, three dots, or caret menu buttons.

Optimize images

Images can take up loads of space. You need to check all, and we mean all of your visuals for mobile performance. This includes videos, product photos, banners, etc. If you can, resize and compress them or trim videos without losing out on quality. Center your product photos. Crop them for a visually stunning outcome. And use alt text to describe them.

Also, use the same style in your photos for more consistency. And if you can, try to make them as realistic as possible while offering real photography of different variants so customers know what they’re getting if they choose a specific color. Don’t forget the format. Good formats are JPEG and PNG. Bad formats are BMP or TIFF.

Thumb zone optimization

The thumb zone is another important factor to consider. Your main button should have a size of at least 48 pixels with 32 pixels of white space around it at the top and bottom.

Make call-to-action (CTA) buttons visible

Shoppers need a seamless way to buy. And the first step to doing so is clicking on your CTA. Make the buttons large enough so that they don’t tap on any other nearby buttons. Use a verb to drive action. A/B testing with different call-to-action phrases is another strategy to determine what works best. And one last thing: the CTA button should be visible at all times, so consider making it sticky or fixed. It should also be in a contrasting color and be findable by your users in one to two seconds.

Optimize mobile forms and checkout

Clear checkout buttons, selected autofill for certain items on forms, and the options of several payment gateways could be just what the doctor ordered for a superb user experience. Keep the forms short, your language simple and easy to understand, and ask for as little information as possible to respect customers’ privacy.

And if you can’t, you can use a multi page form builder to break them up into several sections over a few pages to make the experience seamless. Also worth doing is offering a guest checkout option. And make sure your cart is transparent. Include taxes, shipping costs, and other potential expenses there. This will prevent abandoned carts from potential and existing customers.

Avoid pop-ups

Pop-ups should be avoided at all costs. That’s because they frustrate users, having them have to wait for the pop-up to appear only to close it while taking up their entire screen. They may be suitable for desktop but on mobile devices, the user experience becomes overwhelming.

Speed up your Shopify store

Choose a fast-to-load theme, compress product images, and host videos externally. A good page loading speed is one second or less. Anything from 2.5 seconds and up is considered a no-no for the user experience. Lazy loading is another good practice.

It defers the loading of non-critical images until they are scrolled into view and saves bandwidth. This can also improve the initial page load speed. Alternatively, you may want to offer an Accelerated Mobile Pages (AMP) version of your store for super-fast loading on supported devices.

Checking Your Shopify Store Mobile Optimization

Performing regular checks on your Shopify store for mobile optimization is extremely important for your store’s success. For this reason, consider the following options and tools:

  • Pagespeed insights: This helps you when you are comparing mobile and desktop speeds pre- and post-changes. You’ll be able to better understand how site speed is impacting your mobile experience.
  • Google Search Console: If Google detects any mobile issues, they will be flagged. After resolving them, you can mark them as fixed and the page will be re-crawled.
  • Google Analytics: If you have Universal Analytics, you’ll have a detailed report on Site Speed.
  • Manual Shopify mobile store testing: Simply use your own phone and visit your Shopify store as if you are a customer. Get a feel for your customers’ experience and look for ways to improve.

Mastering Shopify Mobile Optimization

As a final thought, in order to master the mobile optimization of your Shopify store, be sure to also focus on key issues such as:

  • Responsive themes
  • Image optimization
  • Streamlined design for a better user experience
  • Intelligent menu linking strategies

Conclusion

And there you have it. Our suggestions and practical tips on how to optimize your Shopify store for mobile. Remember, it’s not just Google that optimizes for mobile. Your customers are also looking for the most seamless mobile experience. It’s best to meet them where they’re at so that your store doesn’t lose out based on high bounce rates, slow loading times, or a series of other factors that can negatively affect the user’s experience.