The importance of upgrading your store with a premium Shopify theme AdornThemes May 3, 2024

The importance of upgrading your store with a premium Shopify theme

The hard truth in the online business world is the layout and overall look and feel of your website can play a role in how your business is perceived. Visitors really do judge your store and business by its “cover

That’s why it’s important to pick the perfect and premium theme for your online Shopify store. As premium theme offers everything you need to have successful online store.

Whether you’re a brand new Shopify merchant or you’ve been using a free theme for a couple years, you’ve probably found yourself wondering, “Should I upgrade to a premium theme? What are the benefits?

Using premium Shopify themes and Shopify Experts to help build your shopify store is an excellent way to jump start your business and grow your online sales.

you could hire a developer to build you a custom site, but are you ready to spend lot money? Premium themes, whether you buy from the Shopify theme store or directly from a theme developer, give you the benefits of premium eCommerce design without having lots of money.

Why upgrade to a paid Shopify theme?

Shopify’s free themes may be solid and functional, but you don’t have to look hard to find something lacking in their look and feel? Premium themes offer more variation, more options for customization, a richer customer experience and maybe you just want direct support from your theme’s developer, and you know a premium theme is the only way to get it..

Did you know 75% of consumers admit to judging a company’s credibility based on visual appearance of your store. It doesn’t matter if you have the best products catalogue and top notch customer service but if it looks unprofessional or scummy, you may get traffic but no sales. The majority of consumers go by the appearance of your store before customer even thinks about your products.

In fact, research shows that 70% of people don’t trust poorly designed websites. One of the most common reasons for upgrading to a premium theme is design.

Importance of beautiful design or visual appearance of your store

The truth about most online shoppers is that they are heavily influenced by how the online store looks, and whether they feel at ease when they first see your website.It only takes a few seconds for a prospective customer to decide whether to stay and looking around your store, or go elsewhere with a few clicks of a button.

You either grab their attention right away and give yourself a chance to sell them something, or you risk wasting the effort that you’ve spent to bring them to your store.

This is especially wasteful if you are paying for advertisements to drive traffic to your store.

The more professional and beautiful looking your website is, the more likely they will stay and find out more about your online store. This gives you the opportunity to prove to them that you are credible and that buying your products can help them.

Over the long run, if you are serious about your business, investing in a premium Shopify theme is well worth it, as it can help you increase sales.Further, Shopify Experts are available to help you set up your store, and make modifications to themes or even build one from scratch for you

More design options, built-in features and Customization Options

Compare the difference in features between free and paid themes. The main reason to go with premium themes is to access premium/powerful features to enhance the functionality of your site and deliver a better user experience.

Premium themes are rich on customizability to help you tweak the site design and aesthetics in any way you like.

Most of the times you will get access to plenty of demo template, paired with a drag and drop enabled page builder to help create any layout and web structure without any coding whatsoever.

And sure, you may be able to add some functionality with apps, but as your list of apps grows, so do your monthly payments. Crunch some numbers and determine if a one-time theme payment is more affordable long-term than a bunch of app subscriptions.

Premium themes can give you more choice in this sense, and give you the freedom to design the website of your dreams.

Mobile Friendly Shopify Theme

Mobile friendly eCommerce websites are more important than ever before. Premium shopify themes are more likely mobile friendly.

More than 50% of sales on Shopify stores happen on Mobile devices. Given this fact, it’s imperative that you choose your Shopify theme with the mobile version in mind.

Direct theme support

As a Shopify merchant, you know customer support is important. If you aren’t willing or able to answer questions and help customers understand your product, they’re likely to leave without making a purchase.

We feel the same way. If you can’t speak directly to the people who built your theme, how are you going to use it to its full potential? Whether you have questions about setup, troubleshooting, or anything else, it’s important to be able to lean on customer support.
Ongoing support and updates mean premium themes are more secure in the long run. Premium themes come with regular updates and support.

Overview using Premium Themes

  • Support – Support is important, so premium themes should include some form of support, either by email, tickets, or a forum.
  • Design Quality – Visual design is better than their free counterparts. In most cases, if you see a theme that gives you a “WOW” feeling, then you know you have a premium theme.
  • More Features – Premium themes offer more features, functionality, and flexibility.
  • Code Quality – Code quality can be a challenge. If you have a premium version of a theme from reliable source or developer, you can be sure the code is going to be based on shopify standards and quality.
  • More Effort – Theme shops selling premium themes are going to put more effort to make sure you have a theme that you will enjoy.
  • Theme Updates – Premium theme shops will guarantee that your theme is kept up-to-date and will always fix any bugs and issues right away.

Ready to upgrade?

Browse our 5 premium Shopify themes and choose the best one for your store!